Content Strategy beyond verticals.
Content is king. Context is key.
Who Am I?
You can call me your Swiss army knife.
My content strategy experience is wide-ranging, from content marketing to UX strategy, but I aim to keep the human interest at heart.
As a storyteller, I serve my teams as the “keeper of context,” providing the strategic muscle that design teams need to do our best work.
How Can I Help?
My goal is to create relatable digital products that are designed to facilitate human experiences.
My experience focuses on leading digital content strategies across diverse frameworks and synthesizing insights to communicate user-centered business opportunities that meet KPIs.
It’s all about helping people find their way and making digital experiences better places to “be.”
Explore My Work
Understanding the end user requires research. I can formulate insights that help you make informed decisions and create content that gives your audience everything they need to make your business their first choice.
User Experience
Marketing comes in many forms. And I can transform your e-commerce strategy or reframe your site’s architecture to meet your customers’ needs and your business goals.
Marketing
Editorial
Sports Analysis
My career began with hockey writing gigs. Years ago, I put my heart and soul into setting up creative storylines intended to entertain and engage.
Business Trends
Digital commerce is my bread and butter, so I work to keep readers posted with the latest platforms and trends.